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Copywriting Samples
When writing for the web, Colleen uses a format conducive for scanning copy.
Studies have shown that most visitors scan a page, so she places the most
important information in the headings. Benefits are very important. she asks the
question, how will purchasing this product, or buying into this idea, benefit
the target market?
Business-to-business copy
Business-to-Consumer copy
Product Copy (B-toB)
Press Releases
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