Resume'

14845 SW Kraft Loop   Tigard, Oregon 97223

Home: (503) 530-8178                   Email: sheenalena@comcast.net

Summary

Creative and innovative marketing communications professional with proven web and print design, on and offline marketing and project management expertise. Strong listening skills, ability to understand needs and specifications, which turns vision into reality, within specified deadlines.

Expertise

Project Management Marketing Strategy Email Marketing
Web Design Copywriting Graphic Design
Multimedia Animated GIFs Banner Ads

Software Skills

DreamWeaver 8 Microsoft Office 2003 Illustrator CS2
Fireworks MX PhotoShop CS2 HTML
Flash MX PageMaker 7.0 InDesign CS2
QuickBooks Pro Adobe Acrobat Professional Adobe Streamline
Microsoft Access Freehand 10 Assorted FTP Programs

Professional Experience

Owner

Response Interactive Tigard, OR
 

January 2007 to Present
  • Search Engine Marketing
  • Web Design and Development
  • Email Campaigns
  • Graphic Design
  • Banner advertising
  • Marketing Strategy
  

Marketing Director

Pacific Security Capital Beaverton, OR
 

January 2005 - January 2007
  • Confer with executives, department heads, marketing staff and PR to formulate policy, coordinate department activities, establish production schedules and solve publication problems.
  • Work with business units to advise and implement marketing strategies and tactics, including tracking and reporting.
  • Research and recommend Web advertising, sponsorships and cooperative marketing opportunities.
  • Gather, write and/or coordinate related editorial material to ensure dynamic and updated content on the Web site.
  • Oversee content management system and makes recommendations for procedures, workflow and improvements.
  • Manage PR and Branding Efforts with appropriate agencies
  • Supervise the Graphic Design Manager and Marketing Coordinator
  • Manage marketing workflow for four business units
  • Manage advertising programs both print and web
  • Develop marketing collateral such as imprinted giveaways, brochures and booklets
  • Design and manage Print advertising
  • Design and manage Email marketing initiatives

Marketing Manager

The Oregon Society of Certified Public Accountants (OSCPA); Beaverton, OR

 June 2002 - December 2004
  • Write and design advertising collateral for:
    • The Accountant magazine
    • Marketing Brochures and flyers
  • Project Manager for the redesign of the:
  • Increased visitor rate of www.orcpa.org from 15,000 hits in 2002 to over the current 750,000 hits per month through development, implementation and management of an intuitive navigation system, search engine and interactive web pages.
  • Manage web site that includes over 1,300 pages.
  • Conceived, designed and implemented The OSCPA Weekly News Service; an email newsletter that sends links to members on news posted to the web site the previous week.
  • Implemented and manage marketing program for Corporate News for CPAs, an online newsletter for members.
    		•

    Freelance Work

    		 April 2001- To Present

    Senior Multimedia Analyst / Web Content Specialist

    Successful Money Management Seminars, Inc.;  Tualatin, OR

    		 February 2000-September 2001

    Successfully managed three web sites to include content, strategy and design. Created promotions, such as contests and email strategies. Developed and taught training courses on use of Members-only site to members and fellow employees. Was the liaison between the Information Technology and Marketing departments.

    • Increased visitor rate of members-only site 200% through the development and implementation of a web site training course, contests and email promotions.
    • Received 30% response rate from on-line survey directed to Members.
    • Designed www.smms.com and http://sales.smms.com to include site architecture, graphic design and copywriting.
    • Achieved a 19% visitor click-through rate with banner ad designed for a new product launch.

    Marketing / Administrative Manager

    CompuPlants® Tualatin, OR

    		 March 1996-February 2000

    Wrote technical manuals for SunPlants™ Software. Created marketing materials. Managed administrative aspects of the business. Developed products. Demo'd software. Inside and outside sales rep.

    • Designed, wrote and implemented a direct marketing campaign that gave the company a 10% return in sales.
    • Designed www.gardenartz.com to include site architecture, graphic design and copywriting.
    • Designed web-based demo for use at tradeshows and in help files for SunPlants™ software.
    • Developed marketing materials used for direct mail and tradeshows to include animated PowerPoint presentations.
    • Coordinated artists, developed and designed Gardening Clipart for GardenArtz™ Software.
    • Managed and coordinated plant library for artists use in creating clipart renderings for GardenArtz™ design collections.
    • Trained new customers in the use of SunPlants™ Nursery Management software.

    Administrative Manager

    Wright Manufacturing Portland, OR

    		 1994-1996
    • Set up and maintained the administrative aspects of the company to include payroll and accounting systems.
    • Responsible for cash flow management and financial analysis of data.

    Specialty Sales Analyst

    Nike, Inc. Beaverton, OR

    		 1990-1991
    • Designed and wrote management reports utilizing a broad variety of database, spreadsheet and word processing computer applications.
    • Negotiate and communicate with diverse groups, subjects and individuals under tight time constraints.

    Marketing Research Assistant

    The Benj. Franklin Savings and Loan Portland, OR
    1985-1990
    • Facilitated direct marketing programs with analysis of target market.
    • Managed the Marketing Customer Information File database.
    • Reduced preparation time of routine reports by 25 percent.

    Education

    1989 Portland State University; Portland, OR

    • B.Sc., Business Administration: Marketing
    • B.Sc., Business Administration: Advertising Management
    • Minor: Graphic Design

    GPA 3.49

    Continuing Education

    Professional Development Center

    June 2000 - Customer Centered Organizations, 18 hours

    University of Oregon Continuation Center

    Business & Professional Computing Classes

    June 2000 – HTML Web Authoring I

    July 2000 – Dreamweaver I

    July 2000 – Dreamweaver II

    December 2000 – Flash I

    December 2000 – Flash II

     

    November 2000 - Certificate of Continuation Education - How to Build Exceptional Presentation Skills

    Rockhurst College Continuing Education Center; National Seminars Group - .6 CEUs

    August 2000 - The Conference for Adobe Photoshop Users, CompuMaster - .7 CEUs

    Conferences

    October 2006 – DMA 06, Direct Marketing Association Annual Conference

    July 2004 – Interchange, American Institute for Certified Public Accountants (AICPA), Annual Marketing meeting for State CPA Societies

    July 2004 - Interchange 2004,

    November 2000 - E-Vision Conference, Institute for International Research, Conference Chairman, Jesse Berst, Editorial Director, ZdNet Anchordesk, San Francisco

    November 2000 - Loyalty Programs: Online/Offline Strategy Optimization, Institute for International Research, San Francisco, CA

    June 2001 – Email Marketing Campaigns, Institute for International Research, New York, New York

    1995 Clackamas Community College; Oregon City, OR

    • 30 credit hours in Horticulture.

    Awards and Affiliations

    Master Recycler – Educate and promote the concept of Reduce, Reuse and Recycle to the public at community meetings and events

     Kraft Place Homeowners Association – Board of Directors, Secretary

    Toastmasters: Vice President, Public Relations; District 7 Webmaster 2002-2003

    Portland State University: Nominated by the Marketing Faculty into Alpha mu Alpha, the honorary Marketing society.

    Benj. Franklin Savings and Loan: Chairman's Service Award for Customer Service Excellence.