Business-to-business copy
The SMMS
Marketing Services Department offers a wide array of products and services to
help you build your business and increase revenues. Our direct marketing
professionals are skilled at giving you advice in all areas of the direct
marketing process.
In addition, Marketing Services continuously researches and develops new and
innovative marketing campaigns, while our Printing Services Department strives
to maintain the highest standards in quality control. You can rest assured that
your campaigns will bring you the attendees you want to the seminars you
conduct.
Direct Marketing
The SMMS Marketing Services Department helps you plan and promote effective
seminars. Our direct marketing professionals help you determine:
 | When to schedule seminars. |
| Where to locate them. |
| How to price your seminars for maximum attendance. |
Frequently updated mailing lists
You receive accurate, up-to-date mailing lists that help increase direct
mail response rates. Up to 40% of a direct marketing campaign's success can be
attributed to the quality and accuracy of the mailing list. Our list providers
are tops in the industry and provide the most up-to-date lists available.
Market test development / administration
We create, test and track a broad range of direct mail brochures, newspaper
ads, and other advertising media to help you achieve the best results in your
seminar marketing and advertising efforts. You are assured that the brochures
we create have the response rates needed to
get more
prospects in the door.
Turnkey direct marketing
SMMS provides complete turn-key direct marketing support for our members.
We offer specific advice and guidance on how to maximize response and minimize
cost. Our direct marketing professionals show you how to plan a direct mail
campaign and help you:
| Determine the most economical way to distribute promotional materials.
|
| Choose a brochure that targets a specific market and maximizes response.
|
| Gain information about U.S. postal rates and regulations. |
| Receive the most favored terms with list brokers. |
Creative development
Our team of talented marketing professionals, graphic designers and
copywriters continues to create innovative, cutting-edge marketing campaigns you
can use to keep prospects coming to your seminars.
Printing, Production and Mail House services
Our full-service mailing program streamlines the entire mailing process for
our members and gives them access to a full spectrum of brochure printing
services, list services and mailing services.
High-Tech Printing Services
SMMS has three printing presses that produce over 40 million direct mail
brochures per year. This high volume creates economies of scale which we can
pass on to you in the form of lower costs.
Strict quality control
Attractive, accurate brochures are produced using strict quality control
standards. You can be assured that the products you receive have been
thoroughly inspected each step of the way.
