Ads, etc.

The "Three R's" was designed to target financial planners that are interested in gaining clients in the retirement market. The page to which this ad is connected describes the product and motivates the planner to call the sales department for more information.

"Stop Working Harder", also designed to attract financial planners was designed as part of a direct mail campaign with the same look and feel. It was designed to reinforce the direct mail piece and increase impressions on the target market.

Designed to attract consumers, "Gain an Edge" uses traditional colors that represent stability. When the consumers clicks on the ad, it takes them to the Course Locator service offered on the SMMS consumer website.

 "Wealth Advantage" is an ad designed with a sophisticated look and targets financial planners looking to gain clients with annual salaries of $75K and above. This ad was placed on ING financial services web sites and achieved a 17% click through rate.